Regardless of Nelson’s intentions, a large number of people have taken offence to the ways that white celebrities are choosing to portray themselves. In addition, critics have suggested that the music video of her new song contains influences from Black culture and fashion in the form of cultural appropriation. Social media users posted numerous pictures of Nelson over a number of years, to suggest that she has had a drastic change in skin tone from when she first appeared in the public eye. In recent months, many celebrities such as Kylie Jenner, Ariana Grande, and Rita Ora have been targeted with accusations of ‘Blackfishing’ in different forms.įormer Little Mix member Jesy Nelson was another of the accused, following the release of her new solo single. Journalist Wanna Thompson created the term as a way of describing a growing phenomenon in which white women are drastically changing their appearances and darkening their skin tones in ways which many people are claiming are an attempt to emulate the appearances of black and mixed-race women. The term ‘Blackfishing’ has been foregrounded on social media and news outlets in recent weeks, targeting specific celebrities, and causing a new discourse about how people are choosing to portray themselves online.īut what is ‘Blackfishing’, and why is it so important that it is being addressed? The term ‘Blackfishing’ has been foregrounded in recent weeks, bringing under scrutiny the actions and appearances of many celebrities in the public eye, and leading to questions about what needs to be done about it.
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